Kuzushi Grappling is a jiujitsu gym based in Vancouver, BC, known for its tight-knit community and dedication to the art of grappling. As the Social Media Manager and Content Creator, I help showcase the gym’s culture, achievements, and community through engaging visuals and strategic content across social media platforms.
Project Scope:
Social Media Management: Managing and growing Kuzushi Grappling's social media presence, including Instagram and other channels. My goal is to represent the gym’s community, values, and events to both current members and potential newcomers.
Content Creation: Producing high-quality visual content—including graphics, photos, and videos—that highlights the gym’s classes, events, athletes, and overall culture. This includes capturing the energy of training sessions, creating branded assets, and sharing member success stories.
Approach:
At Kuzushi Grappling, my focus is to authentically represent the gym’s vibrant culture and community through engaging visual storytelling. I aim to foster a welcoming environment, build excitement around classes and events, and celebrate our members’ achievements. Through a combination of strategic content planning, videography, and graphic design, I create a dynamic social media presence that resonates with our audience—both within and beyond the gym.
